Brand Strategist, Marketer, Author and Speaker Joie Gharrity shares brand and marketing strategies, techniques, tools and tips. along with her personal and professional stories.
I asked top entrepreneurs from across the United States to share tips for success and participate in the 113 Branding Strategy “The Banana Split.” The Banana Split is when multiple brands cross-pollinate content and leverage their net worth across their social media channels by sharing tangibles that give the marketplace real value. This strategy is decadently delicious.
While traveling recently, I had the pleasure of seeing the famous cliff divers in Acapulco. There was a little boy in the crowd who was screaming “BRAVO! BRAVO!” while each diver dove 100 feet off the jagged rocks.
In the movie business it is not unusual for a major film director to order the exact same lunch everyday for several months in a row while working on set. I asked the director when I first started working in the Hollywood entertainment industry WHY? he told me because we have so many decisions to make in one day that it is one less thing to think about.
I asked 9 Superstar Entrepreneurs to participate in a 113 Branding Strategy The Banana Split. The Banana Split is when multiple brands cross-pollinate content and leverage their net worth across their social media channels. This strategy is decadently delicious.
No.113 Branding Strategy Thursday: I am a big fan of spotlighting other company brands, services and products across my social media business channels.This is a form of networking that I was taught early on in my career in the Hollywood Entertainment business.
The enclosed 5 brand VISIBILITY strategies will help you influence clients buying decisions by increasing your company brands VISIBILITY in the marketplace.
Brand Strategist Joie Gharrity shares cutting edge strategic tips to help you and your company brand gain greater visibility in the marketplace, so you can increase your brands earning power.
Jody Harris is the type of woman entrepreneur who opens another door when the one before it closes. By making her dreams come true, she knows that she is then opening doors for other women entrepreneurs who can change their lives, and she strives to help them realize their vision–she knows that all they need is a break. Jody provides this opportunity because she understands the power of a chance.
I am a big fan of Tracey Warren Ready, Set, Grow Marketing unique point of view “Social Media is supposed to be social and success on the different platforms comes from being a human, but I think we get a little confused about what that means.”
Recently I was a features guest on Connecting People, Changing Lives TV Show with host Nancy Ferrari and Caren Taubman Glasser and I shared my unique system for branded that I refer to as Your Song & Verses.
Did you know that your company name can actually be an “unlucky” name for you and your company brand? That Madonna’s career didn’t really take off into super stardom until she dropped her last name and made her stage name strictly “Madonna” based on a number combination that is perfect fit for her.
The Big WHY? for the idea behind the It’s Your Turn movement. When I first moved to Hollywood I was fortunate enough to get to work with my brother Gavin on our first movie Stargate. When we attended the Premiere of the movie we both discovered that you actually don’t sit and watch the movie instead they whisk you off to the Premiere party.
“An organized workspace allows you to stay focused and business women will be more successful when they are organized!” Beth Walls – Organizational Business Stylist
I share cutting-edge techniques and strategies with women entrepreneurs around the world to gain greater Visibility for them and their company brand. I am passionate about sharing the WHY?
It is important to build a strong network of like minded people that are going to have your back and support you and your company brand.
I do not believe in old school business techniques like cold calling or hard-core going after clients- rather, it’s all about Visibility and Influence.
Always Be Growing Your Online Network Connections. Networking online is a growing brand strategy that can quickly increase your brand Visibility.
Openly celebrating new connections, team members and your tribe is a great way to increase your brand Visibility and Influence.
Remember to have fun!
A great brand strategy to spread the message about you and your brand is Blogging. It is a great way of driving numbers from your social media platforms back to your website and increase your Visibility and Influence as an expert.
Whether you are recording an on-camera interview for a nationally televised show or you are taping a video drip campaign that will go out to your clients, it important for you to learn professional techniques for letting your light shine just as bright as the stars in Hollywood.
Early in my career I was a script development girl. In other words I would read endless scripts daily looking for great material that my boss a Hollywood Movie Producer would be interested in producing.
Playing the visibility game and shining a bright light on your brand will win you golden opportunities and dollars and cents.
If you and your brand are sitting in the shadows and drumming a really quiet drum it affects your brand visibility. And no matter how beautiful your website is or how big the results your product can get a customer none of that will matter.
As an entrepreneur being open to following your “gut” and not judging a “book by its cover” is important. There are going to be doors of opportunities that are going to cross your desk and at first glance might not look like much.
As an entrepreneur you are your “brand” and the marketplace forms an opinion about your business, products and services based on the emotional signals YOU put out into the marketplace.
1. Respect the time and generosity of those who help and support you. Emotionally connect and send them a branded thank you note or card as it can go a long way in showing your gratitude.
In order for your brand to gain momentum and build a large spotlight to take your business to the next level of success your brand need to stand still and plant some real roots.
I am a big fan of spotlighting people’s brands, services and products across my business channels. It is a way of me honoring others and spreading their brand message.
I believe YOU are your “brand” and that people form an opinion about your business, products and services based on the emotional signals YOU put out into the marketplace which in turn influence clients buying decisions.
I meditate every morning so that I can show up for “me” so that I can be a “we” throughout the day.
Just as Coco Chanel and Marilyn Monroe refused to accept second best. I believe that every woman around the world should strive to achieve her own personal greatness through embracing her unique-self.
One day during a blistering hot summer in Hollywood, I escaped the heat by going to the movies. I saw Moulin Rouge and I was instantly swept up in the romantic musical about a poor writer that falls in love with a courtesan in Paris France.
In my early 20’s, I ran with a fabulous group of girlfriends in San Francisco. We were all about GLAMOUR. We draped ourselves in pearls, wore Coco Chanel perfume, and never left the house without our red lipstick.
A few years ago I spent my birthday in the magical vortex called Maui at the Grand Wailea Resort were I attended an Entrepreneur conference. I was thrilled about my upcoming B-day adventure and all the possibilities that would come along with the experience.
Just days before leaving on my trip…