Joie Gharrity founder of 113 Branding is a Brand Strategist, Marketer, Author, and International Speaker. She worked in the Hollywood entertainment industry for 15+ years at top companies, in film, television, original web content, and branded entertainment. She was encouraged and taught branding and marketing techniques by high-level mentors.
She was hand-picked by the ABC Studio President to launch the first multi-media startup business for The Walt Disney Company. Responsible for producing several original web series for ABC, ABCFamily, Disney.com, Crackle, Hulu, YouTube, iTunes, XBox, and eBaum’s World, she is credited with the successful development of the
Bridgette Dale Channel, the first video blogger personality to premiere on Disney.com. She also oversaw the development of the Muppets Kitchen with Cat Cora, a multi-media interactive lifestyle/cooking web series along with Muppet Studios on Disney.com
She integrates her strategic branding and marketing vision with both the creative and business sides of the entertainment industry. She creates customized marketing campaigns and multimedia for entrepreneurs, business owners and Hollywood talent both behind and in front of the camera that gain them greater Visibility and Influence in the marketplace.
Joie recently launched her book The Red Carpet Guide to Visibility and Influence. She shares branding and marketing strategies, techniques, tools, and tips that can be implemented easily and quickly.
Gharrity is an international speaker and high impact trainer specializing in purpose driven marketing and developing powerful professional sales pitches that close more deals.
She truly believes that it is your birthright to stand in your spotlight and shine bright. It has nothing to do with the last name you are born into or your vocation. Instead, it has to do with living your true purpose, turning up your Visibility spotlight, and allowing your Influence to shine.
What people are saying about Joie Gharrity:
“Joie is one of those rare individuals who understands the business aspect behind developing creative content as well as producing content, and uses the unique combination of the two to achieve great success. Her keen understanding of the rapidly-evolving digital media space was a tremendous asset to our company. Joie was an important part of the team that redefined how we approached creating content for digital platforms, as well as creating content that would be a good fit for top leading brands in the industry. She was a tremendous asset to our company.”
Mark Pedowitz, President of The CW Television Network
“After hearing a lot of great stuff about Joie from some trusted sources, I decided to have a call with Joie and felt an instant connection. She was exactly what I needed my business. My programs were set, the structure of my business was solid, however, the piece that was missing was having a true brand identity and being consistent in the marketplace. After my first session with Joie I realized she took the time to truly understand me, my why and what I was looking to achieve in my business. She next created a campaign to build my influence and visibility in the marketplace which was very different than what I’d been doing in the past and yet the campaign felt very much like me. It was exactly how I was showing up in person with clients yet not how I had been showing up on social media. I’ve since hired Joie for multiple projects and every single one has been valuable and worthwhile. As a result of the tangibles she teaches, my influence and visibility has grown tremendously. People have really taken notice in the last 6 months of what I’m doing. One other thing I would add that makes Joie very different from the excellent coaches I’ve worked with in the past is she opens doors for her clients. Joie has gone above and beyond to connect me with the “right” people to expand my network. And Joie gives way more time and attention to her clients than any of my other coaches ever did.”
Nikki Rausch, The Sales Maven
Joie’s expertise and content creation that stayed true to my brand and my message went well beyond my expectation. She was calm, focused and reassuring as I moved forward. Before Joie came on board, what was scattered at best, became very smooth, organized and impactful! The influence I achieved with Joie’s help is something I know I would never have achieved in the time frame I needed it without her assistance. The book and my success is very much a direct result of the work and advice Joie provided. I honestly cannot recommend her highly enough. Beyond the day to day branding strategies, Joie’s expertise lies in focused events like a book launch or special event. If you have an event of any sort, do yourself a favor and hire Joie to build influence and buzz. Her layered and multi-dimensional approach to gaining influence and attention in the marketplace works. You couldn’t be in better hands if you desire a successful, influential and well-attended event. I am indebted to Joie Gharrity, for not only adding tremendous value to my book by sharing her best practices with me to write about, but also for her help in raising my influence and impact in a very crowded arena. I value her expertise and integrity more than words can express.
Sheila Kennedy, The Zebra In
To learn more about working with Joie Gharrity she offers a complimentary 30-minute call.