You poured your heart and soul into creating …
You Create. We Get You Noticed.
The 113 PUBLICITY Team is …
Strategic. Tenacious. Innovative. Experienced. Connected.
You Create. We Get You Noticed.
The dynamic duo of Joie Gharrity and Sheila Kennedy know that in order to move the needle in a big way in the marketplace, delivering a customized strategic plan is always the first step. Next, this tenacious team delivers an innovative campaign pulled from their combined 35+ years of experience in media, publishing, branding, marketing, social media, and traditional promotional background. Known for leading with integrity, dedication and high follow through, the team leverages their connections, including their combined 5.1 MILLION net social media reach, to Get you noticed!
Books Don’t Get Interviews. Authors Do.
We understand that you poured your heart and soul into that book with the intention to spread your message. We also know that it is impossible to go it alone. Our connections and experience can get you attention quicker and more effectively. Wether your book is about to drop or your book dropped a few years ago let us help you get noticed. We are passionate about gaining you and your core message the visibility and influence it deserves because that is what sells books. We do the heavy lifting and get you noticed!
113 Publicity Package Exclusive for Authors
1. Perform Marketing Review of Book
The dynamic duo take the time to identify and pull out quotes along with buzz worthy connection points directly from your book to double as marketing collateral in the form of topic headers to pitch to media as well as distribute across social media, website, sales page, marketing materials… to generate big buzz.
What we mean by big buzz is that we identify how the marketplace is going to hook into you and your book. In other words we established that the book is more than just a book about… We take the time to identify lines from the book and passages that we can use as a call to action to share in the marketplace. This unique customized process drives more eyeballs to you and your book.
2. Create Positioning and Sound Bites
Crafting a strategy to position you and your book along with sound bites that attract media and leverage your interview’s is a major priority for the duo. They deliver the strategy and sound bites and work with you so that you organically drop them into conversations, interviews, social shares and more for a winning combination that puts you and your book into the center of influence.
Sound bites are how media and the marketplace can hook into you and your book message. They are one sentence that you will share in all of your media interviews. The sound bites are used over and over again. It takes the marketplace seven times minimum to emotionally connect with a share before they can digest it. We create the sound bites and work with you on anecdotes to support them.
3. Create Customized Social Media Marketing Strategy
Grabbing the attention of the marketplace online is essential to building awareness about your book and story. The duo craft a strategic customized social media marketing strategy plan that has a wow factor that elevates you and your book in the marketplace.
We promise you that no one to date has seen or heard the marketing strategy plan that we pitch you. Everything we do is unique and creative as well as strategically designed specifically for each client.
Additionally the whole goal is to open up other opportunities for new audiences to get an introduction to your work. You have already exhausted the friends/family/colleague avenue and so we will design a campaign that attracts people new to you.
4.Customized Press Kit
Creating a platform that gains the attention of the media is a great way to sell more books and put you in the center of influence. Having a professional Customized Press Kit created by the duo is the golden ticket. They are masters at leveraging your press kit to attract more media. It also doubles as a marketing tool that you will use for life.
To be clear a press kit and website are two totally different animals. Media does not refer to websites. Media refers to press kits. We customize your Author Bios, Interview Questions, Book Description, Media links, Fun Facts about Author.
Create Customized Press Release
Press releases are alive and well. Having a customized press release is essential to alerting the media and attracting interview opportunities. The duo do not believe in one size fits all.
They create a buzz worthy topic header that evokes attention along with targeted pitch for distribution.
Press releases have multiple platforms. There are professional services that are connected to the media outlets that are looking for stories. We pick the right press release platform that is a good fit for the media that we are going after for you.
Pitch Up To 5 Media Outlets
Let’s face it you will never be able to brag as big for yourself as Joie and Sheila can. This duo loves to obtain media outlet opportunities on their clients behalf to spread the word.
The duo identifies the right podcast, live tv show, publications, etc. that are reasonable regarding the level of influence that you currently have. They create a pitch and contact them on your behalf with the right topic header that is the right fit for that media outlet. When the request comes from a “publicity” team it does help with the leverage.
Bonus #1: Prep Consultation For Media
This duo are no strangers to being in front and behind the camera. They both have been interviewed both personal and professionally on countless shows. They share their tricks and tips on how to leverage your customized sound bites, quotes, social media marketing strategy plan … to set you up for maximum superstar success prior to the media blitz they have secured on your behalf. The skills and coaching that they provide is top-notch.
Bonus #2: Customized 113 Publicity Secret Facebook Page For Your Eyes Only
Providing big value is the number one priority for the duo. They create a customized secret and hidden 113 Publicity Facebook Page specifically for you and you only. It is the ultimate communication tool and resource center. Joie and Sheila share your deliverables per the agreement on the page for easy access. They also share bonus materials for instance a complimentary copy of Joie’s book The Red Carpet Guide to Visibility & Influence and Sheila’s book Choices To Changes, articles, tips and more to make the experience a great one. They encourage you to feel free to post inside the page as well with questions etc. they will be notified and will get back to you.
Regarding time frames for all of the deliverables once the agreement is signed the duo hit the ground running.
We turn each piece of collateral over methodically so that each step sets up success for the next step. From beginning to end we are looking at between 4-6 weeks.
The investment for these services
Our Gift To You $4997
A payment plan is available upon request.
About The Dynamic Duo
Joie Gharrity knows how to get people noticed. Her extensive background as an online multimedia business owner of 113 Branding and Publicity would be more than enough to qualify her as a master digital marketing and visibility strategist for creatives. That experience coupled with her 15+ years in the Hollywood entertainment industry, including as a hand-picked creative development manager for ABC Studios, a division of the Walt Disney Company, greatly contributes to her keen eye for getting people and projects visibility and influence. Her enviable list of contacts will attest to Joie’s expert ability to create emotional connections for her clients and their audiences. Read more
Believing everyone has a story to tell, Sheila Kennedy, founder of The Zebra Ink, has published over fifteen books as well as coached dozens of authors. She excels at connecting authors with their audiences by publicizing their books through social media campaigns and securing media interviews. Sheila and her clients have been featured on ABC, NBC, CBS and FOX affiliates as well as Entercom Radio stations and local, national and international podcasts. She is a visionary in the publishing world who continues to create new ways to get her clients seen and heard. She created a series of Pop Up Book Shoppes to drive more sales and connections. Read more
SENDING YOU WAVES OF APPRECIATION!
JOIE GHARRITY & SHEILA KENNEDY