The dynamic duo of Joie Gharrity and Sheila Kennedy know that in order to move the needle in a big way in the marketplace, you have to be your own publicity superstar. They have combined their 35+ years experience in media, publishing, brand, marketing, social media and traditional promotional background and created a unique and customized membership publicity program for entrepreneurs, business owners and creative types. They share Be Your Own Publicity Superstar strategic and innovative techniques, tools and tips to empower their members to gain superstar status in the marketplace.
Joie Gharrity knows how to get people noticed. Her extensive background as an online multimedia business owner of 113 Branding and Publicity would be more than enough to qualify her as a master digital marketing and visibility strategist for creatives. That experience coupled with her 15+ years in the Hollywood entertainment industry, including as a hand-picked creative development manager for ABC Studios, a division of the Walt Disney Company, greatly contributes to her keen eye for getting people and projects visibility and influence. Her enviable list of contacts will attest to Joie’s expert ability to create emotional connections for her clients and their audiences.
Playing an integral role in launching the first multi-media startup business housed within ABC Studios and The Walt Disney Company, Joie’s responsible for producing several original web series for ABC, ESPN, ABCFamily, Online Disney, Crackle, Hulu, YouTube, iTunes, XBox, and eBaum’s World. She is credited with the successful development of the Bridgette Dale Channel, the first video blogger personality to premiere on Disney.com. Joie was a creative force behind the Webby Award nominated online series Muppets Kitchen with Cat Cora, a multi-media interactive lifestyle/cooking web series with Muppet Studios on Disney.com. Her entertainment industry career started in the movie industry on blockbusters Stargate, Independence Day and Godzilla for the globally recognized production company Centropolis Entertainment.
Creativity, integrity and innovation are the foundation Joie builds for getting noticed. In her own business, Joie actively engages in many of the mediums that her clients do which gives her a true understanding about creating impactful marketing and branding. Joie Gharrity authored The Red Carpet Guide to Visibility and Influence, and has a new book, Be Your Own Superstar, due for release in October 2020. Joie also boasts being a livestream TV host, blogger, international speaker, and brand director among her list of accomplishments that keeps her connected to the trends and stakes for those seeking visibility in the marketplace.
Believing everyone has a story to tell, Sheila Kennedy, founder of The Zebra Ink, has published over fifteen books as well as coached dozens of authors. She excels at connecting authors with their audiences by publicizing their books through social media campaigns and securing media interviews. Sheila and her clients have been featured on ABC, NBC, CBS and FOX affiliates as well as Entercom Radio stations and local, national and international podcasts. She is a visionary in the publishing world who continues to create new ways to get her clients seen and heard. She created a series of Pop Up Book Shoppes to drive more sales and connections.
Being a celebrated speaker and entrepreneur herself, Sheila works hard to be ahead of the power curve when it comes to publicity and marketing. As a contributor of an award-winning anthology, a co-author of a best-selling memoir of NYS Appellate Court Justice (Ret) Joseph D. Valentino, and a two-time solo author, who featured high-level entrepreneurs like Jeff Hoffman, Founder of Priceline, and Forbes Riley, the Queen of the Pitch and $2.5 billion sales expert, in her book Choices to Changes, Sheila uses her experience to create fresh marketing and audience building strategies for independent authors to utilize. Her specialty is creating book publicity teams as well as digital and traditional media strategies using press kits, sound bites and positioning within the marketplace. She is continually adopting innovative practices to level the playing field for independent authors looking to make income and impact.
Starting as early as 2008 she employed the strategies of social media marketing before it was something popular. Her practices opened doors for her to be invited to speak on stages, co-host a radio show, contribute to national training manuals and host workshops and seminars digitally and in person. Seeing the value of content creation as a marketing strategy, Sheila wrote a monthly column for the newspaper for four years that easily transitioned into blogging. She ranked as the #1 blogger in her region on the Real Estate Blogging platform, Active Rain, for three years running. Sheila took content sharing to a whole new level over the course of 18 months when she hosted 100+ webinars and coaching programs. These strategies continue to elevate Sheila as a sought-after podcast and media guest, consultant and trainer/speaker around the country.
She believes in teamwork and is a proud member of 113 Publicity, founded by Joie Gharrity. Sheila sits on the Advisory Board for True Beauty Discovery, a nonprofit with roots in Hollywood that is dedicated to changing beauty ideals for tweens and teens. Providing marketing services for the authors of Purple Ribbon Publishing allows her to support victims of abuse who want to share their story. Regardless of what role she is playing, Sheila opens the doors of opportunity for authors, speakers and entrepreneurs to be seen, heard and hired.