Coco Chanel’s Rise to the Top

by | May 23, 2018 | BRANDING ARTICLES

 

Throughout the world, there have been many women who have made their distinctive mark in both the past and present time. Out of all of these women, perhaps one of the most remarkable is Coco Chanel who lived by her belief that, “in order to be irreplaceable, one must always be different.” Through her dedication to timeless class and beauty that spawned one of the most successful fragrances of all time, Coco Chanel’s story offers many lessons on how woman can carve out their individual style and gain greater VISIBILITY in both their personal and professional brands.

Coco Chanel’s Rise to the Top

Born Gabrielle Chanel, Coco’s humble beginning is what makes her story so inspirational. Having been born out of wedlock and orphaned at a young age, Coco Chanel went on to become a talented seamstress and singer. As she matured, Coco used the connections created through her relationships to carve out her own unique space in the design industry. Here, Coco Chanel began to use innovative designs to appeal to the modern woman by creating a line of undergarments that were softer than the traditional stiff corsets of the time. Later, she took the same unconventional approach to launch her classic perfume, Chanel No. 5 by insisting on only the finest ingredients to create a fragrance that smelled like a woman’s distinctive scent.

The Timeless of Appeal of Chanel No. 5

In accordance with her belief that an irreplaceable woman should always be impeccably dressed from head to toe, Coco Chanel also believed that a woman’s scent is just as important as the style of clothing she wears, and for this reason, she should wear her perfume everywhere she wants to be kissed. Knowing the importance of having a distinctive blend, Coco Chanel set Ernest Beaux to work on creating the perfect mixture of scents such as jasmine, mimosa and orange blossom. As she did so, she broke from the tradition of single-scent perfumes and created a scent that has become world-known as a classic and irreplaceable perfume.

Irreplaceable Lessons from Coco Chanel

Just as Coco refused to accept second best, every woman should strive to achieve her own personal greatness through hard work and the motivation to always come out on top. Just as Coco stated, to become irreplaceable, one must have the courage to step out of the box and do something completely unique. As we celebrate Coco Chanel let’s remember that this distinctive title honors women from all walks of life who can serve as an inspiration for all of us who can learn from their experiences.

 

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