Lessons We Can Learn From The Iconic Brand Frida Kahlo

by | May 29, 2020 | BRANDING ARTICLES

When it comes to turning life into their own personal runway, no one did this better than the world-renowned self-portrait artist and fashionista, Frida Kahlo. We can all find inspiration in Kahlo’s ability to see past her flaws and turn them into assets by highlighting the features that made her unique.

The Kahlo Mindset
To understand Frida Kahlo, it is important to know a little about her background. Having been disfigured by childhood polio and a near-fatal road accident that led to a leg amputation, Frida is quoted as asking what a person needs feet for when they know how to fly. This tough-as-steel mental attitude is exactly what led her to become one of the most well-known artists of her time period. In her self-portraits, Frida Kahlo often pushed boundaries while playing up every facet of her distinctive personal beauty.

Kahlo’s Signature Style
Instead of hiding her flaws or attempting to live up to society’s depiction of beauty, Kahlo embraced what it was that made her unique. From her monobrow to her long, flowing skirts, Kahlo emphasized the things that made her feel beautiful. In her portraits, she can be seen draped in floral fabric with her hair carefully styled while striking a regal pose. Having been stored away for the years since her death, her clothing is also said to still carry a hint of her signature scent. In each of her portraits, one can clearly see that Kahlo never held anything back nor did she attempt to fit into some preconceived notion of beauty.

Influence on Modern Trends
Through her self-confidence and determination, Frida Kahlo carved out a style that continues to influence modern culture today. Not only do we still see the influence of her style in the current long, flowing skirts that are still fashionable throughout the world, but we also see how her willingness to break through boundaries to reveal the beautiful strength she held within still holds true today.

Emphasizing your unique professional beauty and style is a great way to stand out in the marketplace. People admire those that are willing to stand in their unique spotlight and shine bright.
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Brand Director, Author & International Speaker
Joie Gharrity

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