Authenticity Is the New Chic

by | May 27, 2018 | 113 Branding Blogs | 0 comments

I have never been much of an accessory girl. I have always been drawn to simple but chic basics. I feel the same way about branding. I am not a fan of flash or an over the top approach to branding.

I have seen that approach many times while working in the Hollywood entertainment business, and most of the time that approach came up short. The marketplace can feel when a brand is over compensating for lack of quality and an unwillingness to be authentic.

Instead, I encourage my clients to stand in their Spotlight and authentically share their unique message and shine bright. I encourage them to allow the marketplace to really get to know them and their company brand. How are you showing up in the marketplace?
Brand Director, Creative Producer, Author & International Speaker
Joie Gharrity

Wondering what working with Joie would be like? Joie believes in “try-before-you-buy” and offers a 30-minute complimentary strategy sessions.
To book your complimentary strategy session here!

WP Feedback

Dive straight into the feedback!
Login below and you can start commenting using your own user instantly